Personalize Your Campaigns with Contact Info

You can now personalize messages using dynamic variables that pull directly from your lead database—including custom fields.

How to Use:

Basic variables:

{{lead.firstName}}, {{lead.lastName}}, {{lead.phone}}, {{lead.email}}

Custom fields:

Use {{lead.YourFieldName}} to insert any custom field (case-sensitive).
Examples: {{lead.Date of birth}}, {{lead.Company name}}, {{lead.Job title}}

Fallbacks (optional):

Add a default value: {{lead.firstName|Dear customer}}
Example: “Hello {{lead.firstName|Dear customer}}”

Also works for custom fields: {{lead.Job title|Not specified}}

An info message has been added inside the platform for quick reminders on how to use these variables.